PLATTSBURGH, NY
(February 18, 2010)__ Consider all you know about your business
and then envision where you would like to be in the future. This
seminar series will help those who are already in business and those
who are just starting out, to create a roadmap to a more successful
business..
In cooperation with
ComLinks Women's Entrepreneurial Business Center (WEBC), Rick Leibowitz
Regional Director and Andy Allison, Business Advisor with the North
Country Small Business Development Center (SBDC) will present this
seminar series at ComLinks WEBC, 343 West Main Street, Malone, beginning
Tuesday, March 9, from 4:30-7:00 p.m. The schedule is:.
March 9: Writing an Effective Business Plan. In this
seminar, learn the best way to approach writing your business plan.
Whether you are starting out or already in business, a business plan is
your road map to success. We will discuss: (1) quantifying your goals,
(2) indentifying opportunities and threats and (3) information that will
help you forecast success.
March 16: Keeping Score to Win the Game: Cash is King. During this
session, participants will learn to highlight the key performance
indicators that drive their particular business models. Our
facilitators will help participants create forecast scorecards with
specific and measurable goals for the upcoming months (having some past
financial statements at this session would be helpful, but it is not
necessary). Particular attention will be paid to how cash
flow influences business decisions and provide some helpful tips on
managing operating capital.
March 23: Right Place, Right Time Marketing. Marketing is an
investment, not an expense. Participants will evaluate
their existing customer profiles and identify who may be missing. There will also be a discussion about different advertising
mediums and the importance of time and place in creating a more cost
effective marketing plan.
March 30: More Customers, More Profits. Customers
are the core to every business. This session will explain
why exceptional customer service should become a focal point of your
operations and methods to use in developing customer relations training
for your employees. Participants will also learn about
ways to increase revenues by expanding your internal marketing network.
To REGISTER:
This seminar series is free and open to the
public. However, pre-registration is required as seating is limited.
Contact the North Country SBDC at 518-564-2042 or ComLinks WEBC at
518-483-1261 extension 1012 to register.
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